Print this page | Text size

Recent Projects

Sarah has recently completed stints in corporate affairs & patient centricity for the following companies:

  • Celgene UK & Ireland
  • AstraZenca Global Medical teams
  • AbbVie UK
  • Bristol Myers-Squibb

Company: SB Communications Group

Sarah was a freelance Account Director, supporting SB Communications Group across diabetes-related medical communications, including medical meetings. Clients included Janssen UK and Sanofi UK.

Company: AstraZeneca UK  

At AstraZeneca UK, Sarah was Head of Primary Care Communications and a member of the communications team, on a contract basis, for over two years. During her time at AstraZeneca UK, she was responsible for the launch and supported the commercial progress of key brands across multiple therapy areas: cardiology, diabetes, infection, oncology, respiratory and vaccinations. This included the launch of the company’s first-ever UK vaccine for children which forms part of Department of Health’s national childhood vaccination policy.

Her work included core components of the communications mix such as strategy and implementation, crisis and issues, media relations, social and digital programmes, disease awareness, KOL relationships, and medical communications. Her activities saw her work closely alongside many teams and functions across the UK, and she was a part of key alliances with other pharmaceutical companies.

Her work has included many communications programmes to support health technology assessments, and driving product uptake. She has also dealt with situations such as loss of exclusivity. She also supported internal communications to ensure internal brand awareness to support employee engagement with key products and company activities.

Company: Abbott Nutrition International, EMEA.  

In a newly created role of Communications Director EMEA, Sarah had responsibility for developing communications and influencing decision makers across both the consumer and ethical healthcare markets.

During her time with Abbott, she:

  • developed a range of communications programmes and materials to support commercial activities including social media and media relations programmes
  • represented the Company as a spokesperson at industry and government events
  • devised lobbying strategies to mitigate negative impact of EU legislation
  • built relationships with key decision makers to raise Company profile within the sector, including health care professionals and other opinion leaders
  • provided 24/7 crisis management
  • created employee recognition scheme and a range of internal communications tools
  • ran the organisation's symposia, congress and events programmes

Company: DHL Global Courier and Logistics Company, formerly Exel plc

Sarah played a lead role in the communications around the merger between Exel plc, a global FTSE listed organisation, and Deutsche Post World Net. This was the world’s largest merger in the supply chain industry, worth GBP 3.8 billion.

Sarah’s role at DHL included:

  • management of the global communications network comprising of around 20 employees
  • provided communications guidelines, messaging, framework
  • ran the 24/7 central press office for the world’s largest supply chain organisation, supported investor relations and financial PR
  • chief executive communications covering speech and presentation writing
  • local stakeholder relations to ensure the smooth running of over 500 UK sites, to include site openings, closures and extensions, and developed key relationships with local chambers of commerce, MPs, employment groups and representatives

Company: NHS Supply Chain (part of DHL Logistics)

Sarah was Head of Stakeholder Relations and Marketing Services for a stand-alone organisation of 2,200 employees within DHL’s UK business. The organisation acts as agent for the Department of Health (DH) to provide supply chain and business services and it was the largest multi-million pound, outsourcing agreement in Europe.

Sarah re-branded and re-positioned the organisation during its transition from public to private ownership, built and led the corporate communications and public affairs programme. Her activities included:

  • all internal and external communications including government affairs, stakeholder relations, web sites, publications, internal communications, corporate social responsibility, events and exhibitions, crisis, issues and media programmes
  • publications and collateral, plus strategic customer, clinician and supplier programmes
  • brand strategy, positioning and messaging
  • policy and governance processes for the Board and to support DH initiatives

Company: Google

Sarah developed a series of UK road shows and events, and a media campaign targetted at online advertisers to increase the number of advertisers on google.co.uk. This resulted in greater awareness and additional advertising revenues for google.co.uk during the first year of the programme.

 

Companies:
- Astellas UK
- Wave Healthcare Communications
- Iceberg Communications

She has extensive experience communications in the following therapy areas : cardiovascular, cardiology, care of the elderly, dermatology, diabetes, immunology & inflammation, infection, neurology, nephrology, oncology, rare diseases, respiratory, women's health, vaccines and virology